![]() I’m sure it wasn’t long ago since you got the latest ad of some new brand, trying their best to stand out in this competitive market. This in turn equals more great options and more value for us watch enthusiasts and customers.īut because of the relatively low barrier of entry, it seems that every day a new Microbrand is popping up, be it on your Instagram feed or on crowdfunding platforms like Kickstarter or Indiegogo. The increased level of competition in the watch business means that the big players have to get more creative and innovative to stay relevant. I personally like this development in the watch industry. Most of these brands use their online presence and their websites as their main source of distribution, allowing them to reduce third-party costs by interacting directly with the customer. Microbrands have become one of the fastest-growing aspects of the mechanical watch market, in some cases even surpassing the big players in the watch industry. “In Today’s Episode: We take a look at 15 of my favorites Microbrand watches, ranging from the Christopher Ward C1 Worldtimer, to the Oak & Oscar Olmsted 38, all the way to the Pelton Perseus.” Best Microbrand Watches 2021:
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